According to a resolution introduced by Assemblymember Gallagher (R – Nicolaus), June is recognized as Alzheimer’s and Brain Awareness Month. According to the resolution, raising awareness of this disease is important because “This condition has become the fifth leading cause of death in California as numbers have increased by 169 percent since 2000.”
The Longest Day is a team event to raise funds and awareness for the Alzheimer’s Association®. Held annually on the summer solstice, the duration of this sunrise-to-sunset event symbolizes the challenging journey of those living with the disease and their caregivers. Teams are encouraged to create their own experience as they fundraise and participate in an activity they love to honor someone facing the disease.
Teams across the state, including many CALA members, will be participating in activities ranging from bridge, baking, and dancing, to hiking and cycling. But even if you aren’t part of a Longest Day team, you can still raise awareness. The state resolution urges citizens “to wear purple on this day to help spread global awareness of the Alzheimer’s Association’s vision of imagining a world without Alzheimer’s disease.”
You can even go a step further and take The Purple Pledge, as Matthew Baumgart, the Senior Director of Public Policy for the Alzheimer’s Association, suggested in a recent webinar organized by the White House Conference on Aging. According to Baumgart, June is “a chance for a global conversation about the brain and Alzheimer’s.” The Purple Pledge is essentially a commitment to help raise awareness in June about brain health, the brain, and dementia. Wear purple, and tell others why. Share your pledge and spread awareness on social media by tagging posts with #ENDALZ and #GOPURPLE. With your help, Baumgart says, “we can raise awareness, reduce stigma, and address the epidemic.”