45% of Internet Users 65 and Older Now On Facebook

Are you feeling down that the holiday season is gone? Missing your family and friends? Wishing to recapture some of that cheer and goodwill? Like many internet users, you’re probably assuaging your post-holiday doldrums by hopping on social media.

According to Pew Research’s Social Media Update 2013, Facebook continues to be the most popular social media site, with 71% of online adults reporting that they have a profile. According to Pew Research, this is not a big change from last year, when 67% of online adults reported Facebook use.

pew research social media 2013 facebook use

What has changed more dramatically, however, is the number of users 65 and older who joined Facebook this year. According to the report, “usage among seniors has increased significantly in the last year. Some 45% of internet users age 65 or older now use Facebook, up from 35% who did so in late 2012.”

pew research social media 2013 user demographic

Reasons for this jump in usage probably vary. Social media can be a great way to stay connected with family that lives out-of-state. If travel is difficult, it can also be a way to maintain a robust social life. Do you have residents who are social media mavens or avid Facebook users? What other social networks are your residents involved in?

Are you a Facebook user interested in staying up-to-date on Assisted Living issues in California? Like CALA’s Facebook page to get the latest!

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