Members and potential members look to the CALA Board of Directors for representation and leadership. To have a better vision of all that these Assisted Living leaders do for their companies and CALA members, we asked them a series of questions. Their answers illuminate their ideas on work, community, and caring for seniors, and show the breadth and variety of companies represented on the CALA Board of Directors. To celebrate these thoughtful, dedicated people working on our members’ behalf, we will feature weekly interviews with each board member, available here and on the CALA Board of Directors webpage.
Rick Jensen is the president and CEO of Northstar Senior Living, which manages 17 communities throughout California, Nevada, Georgia, North Carolina, and Virginia.
1. Why do you work in Assisted Living?
I wanted a career where I could interact with good people, use financial skills, and make a positive difference in people’s lives.
2. What profession other than yours would you like to attempt, and why?
My goal has always been to retire and teach and coach in high school.
3. What are the most important things we should know about your company?
Northstar Senior Living was named the third fastest growing senior living operator in the nation in 2012/2013 by the Assisted Living Federation of America.
4. How would you describe your experience on the CALA board?
Initially intimidating to associate with such a talented group of people. I am amazed at the insights and dedication to the senior living industry that board members share. I take notes every board meeting regarding what we can do better to care for residents and associates from comments that are shared freely among board members.
5. How would your colleagues describe you in three words?
Kind, level-headed, and dedicated.
6. What advice was given to you that you feel elevated your performance in life?
Find a career in life where you are passionate about what you do and the success will follow.
7. What do you enjoy doing in your downtime?
I love spending time with my wife and children. We like to cycle as a family and go to the coast.