The day began with cloudy skies and the threat of rain, but by the time CALA members were ready to walk to the State Capitol, the sun had broken through. It was a fitting metaphor for a day that focused on educating legislators about Assisted Living and illuminating CALA’s position on issues that affect the seniors we serve.
By the numbers, CALA’s 2012 Advocacy Day was record-breaking. More than 130 CALA members traveled to Sacramento for this special event. They met with almost 80 legislative offices–another record!
After meetings concluded, attendees reconvened at the Citizen Hotel to hear KXTV-TV’s Political Editor John Myers speak on the upcoming, unprecedented election.
CALA’s two Advocates of the Year were also recognized at Advocacy Day:
Todd Shetter, COO of ActivCare Living, is a strong, long-time champion for Assisted Living and dementia care, and has helped create many opportunities to promote Assisted Living. These activities have served to significantly increase awareness and recognition of Assisted Living’s value to individuals, families, and society as a whole.
John Zikmund, Executive Director at Atria Tamalpais Creek, has demonstrated remarkable success in developing relationships with local, state and national elected officials, building broader public awareness of Assisted Living. John’s efforts have made a positive difference for CALA and the Assisted Living profession in California.
Both Todd and John demonstrate the power and importance of citizen advocates, and CALA applauds their efforts!
Here’s what participants had to say about this exciting event:
The pre-meeting briefing was very helpful and informative, and John Myers was excellent.
It is great to meet others from the industry and work together to communicate to legislators concerning issues and bills that affect us.
I enjoyed meeting and discussing the issues at the Capitol. I felt that our voice was heard.
Visits with the legislative offices reconfirm why I do what I do.
Thank you to all CALA members who participated in Advocacy Day! With your help, we will continue to shed light on important issues affecting Assisted Living communities and the seniors they serve throughout California.